Monthly Report August, September & October 2021

Monthly Report OnlineHustleIncome August, September & Oktober

It gets kind of ridiculous to call this a monthly report as often times I skip some months. But either way, I should devote a little more time to update these case study results and my goal is still to have this report published on a monthly basis.

Last few months have been really busy with freelance client work. I’m happy with the money this work gives me but it just makes it really hard to combine it with all the sites in my portfolio. Up until the point that most of the sites have been neglected while these could have been making some decent money as well. On top of that, I have spent some time in Lisbon, Portugal and well, I worked a bit less when I was there obviously.

I noticed that some of my sites got hit with an algo update from Google but I feel like I lack the time to try to fix that. So I decided not to put any more effort into those other websites and just focus on the freelance client work and 1 other site. That 1 other site would be project alpha because I still believe in the potential it has.

Over the last couple of months, I have been able to set up some things for project alpha that should make the site grow significantly in the next year.

Project Alpha

As said in the introduction, I have been doing quite some work for Project Alpha but it just doesn’t reflect on the frontpage just yet. I decided to really focus on this project, use quite some money I made with freelance client work to outsource more,…

So some of the things that have been done in the last few months:

  • Found 2 writers through Upwork. 1 writer should be able to handle about 5 – 10 articles/month which is rather on the low side but I’ll take it. The other writer should be able to handle 10 – 20 articles/month and delivers real quality work. I’m paying both of them €0,06/word.
  • Migrated from cheap shared hosting to Kinsta. I migrated the domain name to another provider as well. Setup some settings in Kinsta and created a staging environment.
  • Bought & installed the Astra Pro theme on the staging environment
  • Bought & installed Elementor Pro on the staging environment (including Ultimate Elementor Pro Addons)
  • Found a designer on Upwork to create a design from scratch according to some template wireframes I created. Sad thing is that the designer got infected with covid, so we got a delay of 2 -3 weeks. Anyway, we are working on the design now and I’m hoping to have the design finished by the end of the month and have all the currently published content on the staging environment with the new design by the end of the year. We would start the new year with the new design live then
  • Published 1 article on the live site (1 article in 3 months, I know … )
  • Setup notion to collaborate with the writers, designer,… and provide them with all the information they need. I really like notion for everything work related. It’s like Trello or any other project management tool on steroids with infinite possibilities. Highly recommend to take a look into it if you haven’t already.
  • Around 20 articles have been written but not published by now. Should be way more in the coming months.
  • Worked with a VA to help me out with some simple things but unfortunately she had to quit due to lack of free time so I’ll have to find another VA sometime soon. Even though, for now, I’m ok with focussing on content and just publish as much content as possible in the coming months.
  • Expanded keyword research for 3 more subcategories
  • Promoted one of the writers to Content Manager (he starts with this tomorrow) but he will still write himself when he has time left

There’s probably more things that have been done but these are the most important ones. So there is definitely progress on the backend and once we can start publishing all the new content that is being written now, I expect to make some huge jumps in terms of traffic and earnings.

Needless to say that I’m investing quite some money into this project. In the last 3 months I probably have invested something around € 3.000 – € 5.000 on content, tools,… and I expect to invest at least € 10.000 in the next 3 months. For that money, you can get a huge load of articles and the goal is to publish 2 articles/day during the first 3 months of 2022. That’s 180 articles in total and should give a nice traffic & earnings jump.

But in the meantime, let’s dive into some numbers;


referring domains project alpha

I haven’t put much effort in the linkbuilding part. I bought a few guest posts but that’s about it. As you can see, I lost some links in August. For now, while linkbuilding is definitely import, I’m going to focus on the amount of content first.


keyword rankings project alpha

You see that jump in organic keywords in september? Well, that’s a result of the Ahrefs database that got an upgrade so not really the result of the site actually ranking for that significant amount of keywords. But still, I’d say it stayed pretty stable and if you compare the amount of keywords in the top 10 compared to last year, there still is some progress.


organic traffic project alpha

In terms of traffic, with no new content published (let’s not count that 1 article), things have stayed pretty much stable. We can see the start of winter season kicking in with a slight uptrend in october. This should be the start of a rise in the amount of traffic up until January with maybe a small dip during the holidays in December.

I could already add Ezoic to the site right now since they don’t have a requirement for pageviews/month anymore. That would instantly generate a small amount of revenue from the visits that I am getting right now but since there is not that much informational content published just yet, I’ll wait with that a bit until I get way more traffic.


The most exciting part of these reports to me are always the revenue parts. So here is the table with revenue/month for Project Alpha;

July 2019 – July 2020€ 0
August 2020€ 26,16
September 2020€ 57,55
October 2020€ 291
November 2020€ 310,44
December 2020€ 415,99
January 2021€ 478,03
February 2021€ 128,67
March 2021€ 487,16
April 2021€ 237,24
May 2021€ 1.337,4
June 2021€ 1.411,8
July 2021€ 1.700,5
August 2021€ 1.172,10
September 2021€ 1.176,3
October 2021€ 973,46

As you can see, revenue dipped a bit. July was a really good month but something weird happened with one of the most affiliate programs I’m promoting. It’s something I definitely have to look into because the conversion rate has just plummeted and I think there might be something wrong. This would probably also be a good time to take a deeper look at other affiliate programs that might be worth promoting. In the past, changing/testing affiliate programs has been the best way of increasing revenue drastically with fairly little amount of work.

In the end, the Last 12 Months revenue still is at € 819 so that’s not too bad. If you would calculate the value with a worst-case 25 multiple, this site is still worth over €20k.

Project Beta

For project beta, nothing has been done. As in really nothing. This site is just being neglected, like the many others I own and I don’t really plan to change that. I’ll be focussing on project alpha for now and once the team for project alpha has been build out a bit more and less of my time is needed for that project, I might put in some more effort in other projects again.

So no new content published, no linkbuilding done,…


Referring domains project beta

Didn’t build any new links and even lost a few. That’s when you know a site is being neglected I guess.


keyword rankings project beta

Just like with Project Beta, there is a boost in september for the ranking organic keywords which can be attributed to the upgrade of the Ahrefs database. So no big trends to spot in the amount of organic keywords but still ranking for a lot more in top 10 positions (and top 100 positions in general) compared to last year.


organic traffic project beta

Traffic has just been stable. Compared to last year, october was still a little bit better but I wouldn’t be surprised if the coming months will be worse than last year in terms of organic traffic.


March 2020€ 0
April 2020€ 0
May 2020€ 0
June 2020€ 0
July 2020€ 2,32
August 2020€ 114,71
September 2020€ 94,94
October 2020€ 377,41
November 2020€ 486,98
December 2020€ 607,48
January 2021€ 1.292,90
February 2021€ 1.208,40
March 2021€ 706,02
April 2021€ 239,53
May 2021€ 274,20
June 2021€ 116,58
July 2021€ 339,69
August 2021€ 279,51
September 2021€ 74,66
October 2021€ 94,71

As you can see, revenue is really bad. Just like with Project Alpha, there is definitely something wrong with the afilliate program I am promoting. While at first, I thought it might be a problem with their low stock during low-season months, that’s not the case anymore now and they are just not converting at all.

Last year in october this site made € 377,41 and this year only € 94,71 while traffic is around the same level. So definitely not happy with that.

So whenever I look into the affiliate programs for Project Alpha, I might look into the one for Projet Beta as well and look at the options to test with other programs.

So that’s it for this report. While it may look as not much has been done, things are being set up for Project Alpha and I’m really excited to see this project taking off the proper way to achieve the goals of a 5-figure revenue per month.